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The Clarity AGM and Conference at Dolby London HQ, Soho Square 1/2/2017

3/2/2017

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​The refreshed  Clarity board  has Tom Barron (PMC) chairman; Andy Clough (Haymarket); Geoff Coleman (Acoustica); Phil Hansen (Red Sheep Communications); Geoff Mathews (Soundcraft Hi-Fi); Ian Sutton (B&W); Simon Talbot (Bartletts HiFi); Richard Trotter (Arcam) and Trevor Wilson (Naim). Retiring chairman, Laurence Armstrong (Henley Designs), remains on the board in an ex-officio capacity. The board also agreed to co-opt Elizabeth Gould (Martins Hi-Fi). Roger Batchelor and Alan Sircom have both retired from the board and thanks were expressed to them for their hard work and contributions to the running of Clarity over the past few years. Following the  board meeting /AGM , with the election of new officers and the admission of new  industry members  including NAIM and Focal,  the Clarity conference kicked off in the Dolby Theatre with an  opening  presentation by Venkat Venkateshwaran of Dolby with a couple of movie excerpts including the Revenant, showing off their double laser projector with full dynamic range Dolby Vision together with an upgraded and still more powerful full surround object based ATMOS sound. This is only complete UK installation of its kind, one of only four in Europe. Forewarned, I knew this system could blow a massive racket and wore 10dB attenuating defenders just in case.  
Phil Hansen summarised the past years involvement for Clarity in Audio Shows, noting that the Whittlebury Show did not have the usual and successful Clarity sponsored and promoted  group exhibit as Chester Group did not choose to provide the facility on this occasion. ​
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Phil Hansen
He felt that the Vinyl Show at the Heathrow Park Inn had not been a great success mainly because the intended younger and music based audience now buying vinyl did not turn up, attendance was moderate, and the latter was composed more of local die- hard audio enthusiasts .

Full of good intentions the first Indulgence Show at the Hammersmith Novotel held in the autumn of 2016 may have confused its rather mixed audience but the location remains favoured and Clarity will support it this coming year and do their best  to make it more successful.
 
It was noted that the Vinyl Show was now moving to Birmingham 18th - 19th March at the Macdonald Manchester Hotel & Spa while the former NAS Whittlebury show was also now to be in Birmingham: The International Convention Centre Broad Street Birmingham B1 2EA and at the Hyatt Regency Birmingham 2 Bridge Street  Birmingham B1 2JZ  Saturday 16 September 2017 10:00am - 6:00pm Sunday 17 September 2017 10:00am—4:00pm. These two shows were not being directly supported by Clarity.

Next came the annual feast of industry statistics for the last year from the renowned GFK group, here presented by Toby Jarvis.
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Some highlights included a clear dip in sales in July following the Brexit vote, and then a quick recovery, likely expedited purchasing in anticipation of future price increases. Observed trends included soundbar sales, after years of truly massive growth, now approaching saturation, but very healthy in size. Factors which may affect figures in the future included the EVA automation (California) purchase of B&W and the Samsung purchase of Harman while the onset of inflation is expected to squeeze household incomes in the coming year. Also including the likely rise in cost for imported goods.

The conference buzzword was SMART, clever, connected audio and control electronics with a high level of inbuilt intelligence with audio hardware increasingly adaptive and multi-connected.
 
Conversely the main story is of turntable growth, especially of hi-fi models as opposed to that rash of tinny all-in-one examples which have appeared like a rash in many high street fashion stores.

​The FM shutdown is approaching

There was an ominous warning, a bell tolling, in the figures for DAB radio, which excluding car audio has now hit a total of 22m million units sold. Remembering that once far off threshold of 50% of households listening to DAB radios (this including use via TV and internet, and with streaming growing apace, as the trigger for the commencement of the shutdown of Public Radio FM broadcasting. There is a second condition in that the National DAB coverage should have reached the level presently offered by FM, and which is also being approached, if somewhat unevenly.
 
(http://www.which.co.uk/reviews/radios/article/digital-radio-switchover-explained)
 
This is no idle threat as Norway has already begun their FM shutdown process from mid January 2017, on a similar basis.

Confidence

Consumers surveyed  were admitting some loss of confidence for future months while the total for consumer durables market barely grew, from £34.9 2015 to £35.4 billion in 2016. Of these product groups the headline growth was mobile phone related at the expense of consumer electronics and audio.

Sales Results

Black Friday constituted a momentary blip, not significantly changing the overall sales view, while for that event radios, docks, headphones and sound bars lost out to wireless connected speakers and the like and, to turntables which were up 43% year on year. Of the £123 million UK music market, growing just 1.5%, 68% was streaming at the expense of a 30% fall in downloads and a fall of 9% by value for physical media CD, and including LP. Conversely this concealed a 52% rise for vinyl to the highest sales for 21 years. But CD sales fell nearly 12%. £3.2 million LPs were bought in 2016 though we are not sure how many end up as decoration in LP picture frames which are also selling well.

Audio hardware sales are continuing to fall though the cost per item has been rising since 2013 from an average £650 now to £750. Over the past year soundbar volumes has settled, while mixed media, Bluetooth etc  devices have grown a little;  separate loudspeaker and home theatre sales have a reduced market share. Tuner, amplifiers and receivers are stable, and CD players and speakers are up by value if not by quantity. Turntables are up, by 20-30% on both brands and models. While soundbars has levelled out, they still almost totally dominate what was the 5.1 home theatre market.

Back to DAB radios, in 2005 it was just 1.4 million units, now the total is 22.1 million and this is an inexorable climb towards the extinction of FM and all the many  millions of radios  receivers and tuners which currently enjoy it .

On digital media there was a 68% growth in streamed songs in 2016 constituting over 30% of all music consumed. The notional 1 Billion threshold for streamed songs in one week was reached (for the UK) for the first time in December 2016.

Regarding UK TV programme consumption for 2016, just 35% was live broadcast. 15% was time shifted, 21% was on demand catch-up, and 29% was streamed on line or from an app, e.g. Netflix.

Total sales of network connectable devices have reached 150 million over the past 5 years, these net radio units, all-in-one streamers /speakers and wireless docks though it is beginning to slow up at £276m worth for 2016.

Ultra High End A/V consultant Peter Aylett explained that net connection goes hand-in-hand with home automation and that in the home protection market significant product announcements have been made including at the recent CES building on development in artificial intelligence devices such as the Amazon Alexa and related offerings from other majors. Massive growth is predicted here.

Voice recognition algorithms made a breakthrough in 2016 where the performance achieved the magic level of parity with human cognition, at 95% accuracy.  The error rate had held to 23% after years of research, even as late as 2013.

Peter related that CES 2017 was dominated by intelligent, connected wearables, monitors, watches, in ear phones, some with multiple functionality, including heart rate and BP monitoring, even insulin levels.
 
Nividia have jumped right  into this smart  market with a new home device, the SPOT,  powerful directional microphones  with noise cancelling  that should respond reliably to voice commands and also detect unwanted events water leaks, robbery/break-ins, fire. This single device announcement raised their share price several fold. There was also traction in high end wearables, some very costly and fine sounding earphones such as StereoPravda. Hearing aid makers are also becoming much more sophisticated with manufacturers such as Opticon offering noise cancellation, enhanced stereo and advanced sound processing as well as hearing correction.  (stuff@perteraylett.com)

Google’s ad specialist Richard Hartigan was back, here explaining how the headlong rush to new more advanced and mort intelligent connected technologies was also driving Google ad growth, and again the rapidly evolving  product introductions was driven by how SMART they were. These guys love ALL CAPS in their publicity to better shout the high degree of smartness, connectedness, and intelligence they offer. With powerful online voice recognition from Apple and Google, voice obedient products such connected systems and products will grow exponentially, this including multi-room audio and vision, and all products in between.

On the advertising side Richard related the increasing power of mobile, with mobile friendly sales formats growing massively as people are increasingly purchasing on the move, anywhere, while suitably, wirelessly connected. You may be on the ground floor of John Lewis buying a card and you may get a message that the very soundbar you had searched  a day ago is available 4 floors up, encouraging you to go and visit that department. He s mobile based sales and becoming increasingly dominant, supplanting the traditional keyboard and screen web searching. Likewise the marketing apps are still more mobile device compatible.

Sales tools include new page refresh, mobile compatible scaling and these issues are now been solve by advances app publishing software. His slogan to the marketing industry  was:  Show up  Wise up  Speed up  in order to increase customer  reach: digital based marketing and sales has increased by maybe 15 times in the last 5 years and 80% of affluent shoppers research online before purchase.

This is the brave new world of connected technology where separates audio products are placed at the audio market periphery.
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    Martin Colloms has a passion for audio and music and has written for many of the key hi-fi magazines worldwide.

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