Dolby European HQ, Soho Square, London
This luxury venue was booked for the annual Clarity Conference and AGM. Clarity is the UK Hi Fi dealer and manufacturer trade association tasked with publicising our industry, communicating with purchasers and improving training for better informed sales, install and customer backup.
Dolby
Industry presentations were led by Venkat Venkateshwaran of Dolby explaining and showcasing the Dolby Atmos higher performance multi-speaker Home Theatre standard, at their in-house 36 JBL speaker (26 dedicated to the surround channels) 68 seat movie theatre installation, and very loud and impressive it was. Forget Blumlien and phase, this is precision intensity pan potting directed from a sound effects control surface. The translation to the home theatre scene was outlined, noting compatibility with existing 7.1 multi-channel arrangements, bar the additional decoder function to the extra height feeds for the overhead effects. Venkat explained the success of the new format with 900 cinemas now equipped worldwide and some 250 films produced. Home speaker makers are finding new solutions to delivering the new height and directional information.
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